Event Calendar
Cardinal Path, AdWords and Analytics Training
Date(s): November 10, 2014 - November 14, 2014
Time: All Day
Location:
San Diego, CA
Cardinal Path is the largest Global Digital Training Program in the world. With Adwords & Analytics courses available, attendees walk away from each training day with actionable insight into growing and tracking their digital footprint.
Our multi day Google Analytics trainings cater to beginner and advanced analysts. Select the course that best meets your needs or combine multiple days (and save) to create the right learning track for you and your digital analytics team.
Google Analytics 101
For a better understanding of Google Analytics features and functions, consider the 101 course which is designed for beginners but perfect for light users looking for a deeper dive into the platform.
Google Analytics 201
The 201 Google Analytics course speaks directly to Digital Marketers. Attendees can expect to leave with a better sense of how to capture more of their company’s digital foot print.
Google Analytics 301
Our 301 course moves beyond the basics to address more advanced features and implementations of Google Analytics. While this course includes technical components, interested attendees should not feel intimidated by a lack of technical experience. This course can be quite valuable in understanding the full breadth of Google Analytics capabilities.
Once the training day ends, the learning continues! All attendees to Cardinal Path's Training programs are instantly enrolled in the Cardinal Path Training Alumni program where they will have access to valuable webinars covering the latest trends in the fields of Adwords & Analytics.
Register today and take the first steps toward understanding your digital presence.
2014 San Francisco Symposium
Date(s): November 13, 2014
Time: 12:30 PM PST - 6:30 PM PST
Location:
University of San Francisco
2130 Fulton Street
San Francisco, CA 94117
Getting Data Right: Optimizing Performance using Quantitative AND Qualitative Practices
Big Data Schmig Data! We all hear constantly about Big Data this, Mobile that, and we know the importance of these, but are we really using the right data in our analytics and optimization practices? Join us at the San Francisco Symposium for a half day of industry leaders discussing how they’ve put into practice the principles of qualitative data collection, optimization, and connection to the quantitative data that we love.
The day has been setup so that the industry leaders will have 15 minutes to speak (we’ll have a buzzer!) and 10 minutes to open up for audience questions. So come ready to participate in a day of analytics sharing and learning and leave with ideas to put into practice.
Cost:
Members $25
Non-Members $75
Cancellation and Refund Policy:
No refunds will be given for cancellations received after November 26, 2014. Cancellations received in writing prior to November 26, 2014 will be refunded 50% of the registration fee paid.
The DAA website is experiencing performance issues that may impact your experience. If you have any issues registering for an event, joining, renewing or participating in any way, please contact Member Services.
The University of British Columbia - Web Analytics for Site Optimization
Date(s): October 21, 2014 - November 18, 2014
Time: All Day
Event Website: http://cstudies.ubc.ca/a/Course/Web-Analytics-for-Site-Optimization/IV203/
Web Analytics for Site Optimization
This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or theCertificate in Web Intelligence.
Learn to define, track, evaluate and optimize websites and other digital offerings to improve visitor conversion goals. Examine information architecture and navigation, content structure, internal page and link strategy, and the optimization of internal website search engines. This course includes a PDF version of The Big Book of Key Performance Indicators by Eric T. Peterson.
Note: We recommend taking Introduction to Web Analytics (IV201) prior to this course.
Course topics include:
- understanding the behavioral data often examined in the analytical tool reports
- an introduction to personas
- the concepts of Character Diamonds and Masks, and how these concepts are used to improve on basic persona design
- the fundamentals of visitor activity analysis including visitor, departure and path analysis
- strategies to improving shopping cart abandonment rates
- understanding how web visitors (including search engine crawlers) interact with a website to accomplish their goals including onsite search, search analytics metrics and creating onsite search forms
- identifying components of a website which can be measured and improved
- understanding the behavior of visitors from search
- understanding how to use web analytics for optimizing search engine rankings and conversion
- exploring design for evaluation, compensating for limitations in tracking methods and analytic tools
- understanding technical issues that may affect analysis
- the concept and metrics of recency and apply these concepts to the Visitor Value Model
Standard Fee: $710
Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.
Format
The format of this course is 100% online. Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.
The University of British Columbia - Measuring Marketing Campaigns Online
Date(s): November 4, 2014 - December 2, 2014
Time: All Day
Event Website: http://cstudies.ubc.ca/a/Course/Measuring-Marketing-Campaigns-Online/IV204/
Measuring Marketing Campaigns Online
This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or theCertificate in Web Intelligence.
Discover how to identify the critical metrics you need to know to assess and achieve greater ROI for marketing initiatives. Evaluate the impact of campaign results by measuring online/offline interactions, including methodologies for tracking the impact of online channels such as email, paid search (pay-per-click), organic search (higher page ranking in search engines) and display ads, and other social/PR efforts. Get an overview of technologies such as ad servers, rich media, bid-management systems, and online research tools with an emphasis on campaign measurement and testing.
Course topics include:
- understanding how to use web analytics to optimize paid search campaigns and affiliate programs
- how to achieve greater return on investment for online marketing initiatives and evaluate the impact of campaign results
- how to optimizing display ad campaigns
- how to measure offline drive to websites.
- brand tracking methods
- understanding what can be tracked and measured for online campaigns.
- analyzing display advertising, rich media, brand and buzz
- email campaign effectiveness from delivery to website conversion
- campaign process analysis - define business objectives, define conversion events, define key performance metrics, collect data and assess, make changes and do over.
Note: We recommend taking Introduction to Web Analytics (IV201) prior to this course.
Standard Fee: $710
Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.
Format
The format of this course is 100% online. Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.
The University of British Columbia - Creating and Managing the Analytical Business Culture
Date(s): November 4, 2014 - December 2, 2014
Time: All Day
Event Website: http://cstudies.ubc.ca/a/Course/Creating-and-Managing-the-Analytical-Business-Culture/IV202/
Creating and Managing the Analytical Business Culture
This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or theCertificate in Web Intelligence.
Learn essential digital analytical management strategies and processes that will give you the knowledge and practical skills for successful web and other digital analytics deployment. Explore topics such as getting organizational buy-in for analytics usage and data-driven decision making, choosing and deploying the right solutions to meet business needs, staffing and training the organization, and communicating information to diverse constituents.
Course topics include:
- creating an RFP
- examining the typical sales cycle process
- understanding various models for data collection including quantitative and qualitative data
- characteristics of the Web Analytics Manager position
- establishing a process for requesting reporting and/or analysis
- functional ownership for web analytics data
- incorporating web analytics elements into existing processes
- product roadmap for KPI dashboard
- how reporting drives investigative analysis
- managing downward and upward - promoting the analytics culture
- establishing baselines and creating the impact / pro-forma analysis
Note: We recommend taking Introduction to Web Analytics (IV201) prior to this course.
Standard Fee: $710
Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.
Format
The format of this course is 100% online. Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.
Storytelling for Data Analysts Workshop
Date(s): November 13, 2014
Time: 9:00 AM PST - 12:00 PM PST
Location:
University of San Francisco,
Fromm Building, Maier Room
2130 Fulton Street, San Francisco, CA 94117
Storytelling is a popular concept in data analysis circles these days. That's good! But it's one thing to know you should craft persuasive and factual stories from your data, and another to know how to do it.
This is a three-hour, entry-level workshop on storytelling for digital analysts at any skill level. The workshop is highly interactive and there are typically between 15-30 participants.
Workshop attendees will learn:
- Three reasons why data analysts should tell stories.
- How to avoid common storytelling mistakes.
- The right way to tell stories based on data.
Meta S. Brown translates analytics in plain English. She has helped organizations across the US, Europe and South America increase profits with the help of statistics, data mining and text mining. Ms. Brown is author of Data Mining for Dummies.
Pricing and Cancellation Policy:
Members: $295
Non-Members: $395
Cancellations received in writing prior to October 23, 2014 will be refunded 50% of the total registration fee paid.
No refunds will be given for cancellations received after October 30, 2014.
Substitutions are highly encouraged! Please contact the membership office, in writing, to substitute or cancel your registration!
Learn More About the Storytelling Workshop
Webinar: Advancing the Art & Science of Optimization Through Multichannel Segmentation
Date(s): November 13, 2014
Time: 1:00 PM EST - 2:00 AM EST
Join Naoshi Yamauchi, Chief Performance Officer at Brooks Bell, Ali Behnam, Co-Founder and President, at Tealium, and Ryan Lillis, Strategic Optimization Consultant, at Optimizely, as they explore how new technologies are transforming the world of testing and personalization and driving unparalleled results.