Press Releases
Read about recent events, essential information and the latest community news.
DAA Corporate members are encouraged to share news items and press releases with our membership. If you would like to learn more or wish to submit a news item to our site, please contact the Membership Office.
DAA
Thursday, May 11, 20232023 - 25 DAA Board Members Election Results
Thursday, November 10, 20222022 DAA Quantie Winners Announced
Wednesday, November 9, 2022Jeff Allen Receives the 2022 Jim Sterne Lifetime Achievement Award
Monday, October 17, 20222022 DAA Quanties Finalists Announced
Tuesday, May 31, 2022DAA Announces Diversity Scholarship Program
Tuesday, May 10, 20222022 - 24 DAA Board Members Election Results
Monday, October 18, 20212021 DAA Quantie Winners Announced
Wednesday, September 29, 2021June Dershewitz Receives the 2021 Jim Sterne Lifetime Achievement Award
Wednesday, September 29, 2021Donna Treat Receives the 2021 President’s Award
Tuesday, September 7, 20212021 DAA Quanties Finalists Announced
Monday, June 28, 2021
Announcing DAA 2021 - 22 Board Leadership
Wednesday, June 16, 2021
Piano - DAA's 2021 Silver Trustee Sponsor
Monday, February 15, 2021
Kimberly Mosley Hired as DAA Executive Director
Friday, October 23, 2020
2020 DAA Quanties Winners Announced
Thursday, October 22, 2020
Salaries for Analytics Professionals Rose 6% Since 2019
Wednesday, September 9, 2020
2020 DAA Quanties Finalists Announced
Tuesday, June 23, 2020
Digital Analytics Association’s Global Membership Elects 2020-21 Directors and Officers
Wednesday, June 3, 2020
DAA Compensation Study – Participate Today to Get the Report
Monday, April 20, 2020
Salt Lake City is Digital Analytics Association’s Newest Chapter
Monday, March 16, 2020
Friday, January 31, 2020
DAA Continues Growth with Absorption of SEMPO
Thursday, October 24, 2019
Monday, September 9, 2019
Monday, September 9, 2019
Monday, July 15, 2019
Patchy GDPR Preparation Shows U.S. Businesses Unprepared for New Legislation and Regulation
Wednesday, June 12, 2019
Digital Analytics Association’s Global Membership Elects 2019-20 Directors and Officers
Monday, May 21, 2019
Monday, April 22, 2019
Thursday, April 1, 2019
Latest Short Course: Building a Bridge from Analytics to Data Science
Thursday, January 19, 2019
Thursday, August 23 2018
Wednesday, June 11, 2018
Digital Analytics Association’s Global Membership Elects 2018-19 Directors and Officers
Wednesday, June 06, 2018
Thursday, May 31, 2018
Wednesday, May 23, 2018
Minneapolis/St. Paul is Digital Analytics Association’s Newest Chapter
Tuesday, May 15, 2018
Monday, April 30, 2018
Monday, April 16, 2018
Online Resource Connects Employers and Job Seekers
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Addition of Vancouver Makes 15 Chapters for the Digital Analytics Association
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Amy Sample of PBS is new DAA President. The Digital Analytics Association (DAA) today announced its 2017-18 Board of Directors, the results of an election held recently among the DAA's members worldwide.
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The Digital Analytics Association (DAA) today announced that the number of “recipes” in the Digital Analytics Cookbook has surpassed 100 – a true milestone.
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The Digital Analytics Association (DAA) announced today that Google Analytics has agreed to become the association’s first Trustee Sponsor as part of a newly offered program.
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The Digital Analytics Association has announced important changes to its certification program (Certified Web Analyst™) that provide greater opportunity for professionals to complete the exam while simplifying the renewal process and lowering fees.
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The Digital Analytics Association (DAA) today announced the results of the 2016 Digital Analytics Industry Compensation Study. Underwritten by Google, the report reveals compensation data for 16 digital analytics positions. ,
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The Digital Analytics Association is continuing to grow at a steady rate, adding two new chapters in 2016 to a total of 14 chapters in North America, along with 47 volunteer chapter leaders.
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The Digital Analytics Association is launching its first compensation survey for the industry. The survey is easy for analysts, managers, directors, and their teams to complete. The final compensation report will only share aggregated data;, responses are anonymous. The deadline to participate in the survey is Monday, November 28.
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The Digital Analytics Association was recently notified by Higher Logic, a leading cloud-based community provider, that the DAA member community (DAA Community) is one of the top performers among their 700+ clients with regard to engagement among users.
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The Digital Analytics Association announced today that its previously members only Digital Analyst Job Descriptions are now available to the general public for purchase for only $299.,
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In response to Digital Analytics Association (DAA) members who have expressed a strong interest and belief in supporting gender equality in the workforce, DAA launched a new member only community. All DAA members –, women and men – are invited to join this special community.
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The Digital Analytics Association (DAA) today announced that the number of “recipes” in the Digital Analytics Cookbook has surpassed 50 in just six short months
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The Digital Analytics Association’s Global Membership Elects 2016-17 Directors and Officers Casey Carey of Google Continues as President.
Tuesday, April 5, 2016
The Digital Analytics Association (DAA) last night bestowed its 2016 Awards for Excellence on five recipients. The global awards competition, now in its sixth year, honors outstanding contributions to the field of digital analytics.
Tuesday, March 15, 2016
Marilee Yorchak Named Executive Director of Digital Analytics Association
The Digital Analytics Association (DAA) announced today that Marilee Yorchak has been hired as the organization's full-time Executive Director, reporting to the DAA Board of Directors.
AT Internet enriches its digital analytics solution with new applications designed for business use
AT Internet, major player in the field of digital intelligence since 1996, unveils the newest applications in its software suite dedicated to advanced performance analytics for websites and mobile applications.
Following rejection of the Safe Harbor agreement, AT Internet analyses impact and affirms its Analytics Suite’s total compliance with EU legislation
AT Internet, major player in the field of digital intelligence, responds to the European Court of Justice’s decision to invalidate the Safe Harbor agreement, per the 6 October 2015 ruling that the European Commission’s Decision 2000/520/EC of 26 July 2000 does not respect personal data privacy regulations.
Digital Analytics Association's Global Membership Elects 2015-16 Directors and Officers
The Digital Analytics Association (DAA) today announced its 2015-16 Board of Directors, the results of an election held recently among the DAA's members worldwide.
DAA Produces the Digital Analyst Competency Framework, an Important Industry First
The Digital Analytics Association (DAA) announced today that it has completed development of a Digital Analyst Competency Framework, the industry's first reference compendium of professional skills and performance levels for digital analysts.
Digital Analytics Association Names Recipients of 2015 Awards for Excellence at Annual Gala Event
The Digital Analytics Association (DAA) last night bestowed its 2015 Awards for Excellence on five recipients. The global awards competition, now in its fifth year, honors outstanding contributions to the field of digital analytics.
Digital Analytics Association Opens Nominations for 2015 Awards for Excellence
Nominations are now being accepted for the Digital Analytics Association’s (DAA) fifth annual Awards for Excellence. Nominations for the program, which honors outstanding contributions to the field of digital analytics, close January 12, 2015, and they are open to both DAA members and non-members.
DAA's Fall Programs Kick Off Oct. 16 with a "Monster Analytics Mash Up" in Seattle
The Digital Analytics Association (DAA) today announced its fall 2014 schedule of events for digital analytics professionals in various locations in the United States and Canada. Instructor-led Essential courses, interactive Storytelling Workshops and locally organized Symposiums all offer high-quality analytics education in practitioners' home cities.
Learn How to Turn Complex Data into Actionable Outcomes at the DAA Symposium in Washington, D.C., June 5
Two half-day events that will show analytics and marketing professionals how to use their data to drive real action and tell attention-getting stories will take place on June 5 in Arlington, Virginia, at the Artisphere, hosted by the Digital Analytics Association (DAA).
Digital Analytics Association's Global Membership Elects 2014-15 Directors and Officers
The Digital Analytics Association (DAA) today announced its 2014-15 Board of Directors, the results of a global election held recently among the DAA members.
Digital Analytics Workshops Go On the Road – First Stop Is Austin, Texas
The well-regarded Base Camps workshops held by the Digital Analytics Association (DAA) are now taking place in new locations as standalone courses, offering high-quality analytics education to marketers and web professionals in their home cities without the expense and complication of travel to industry events.
Learn How Digital Analytics Can Drive High Performance Marketing - Austin, Texas, May 22
A half-day event showcasing the importance of digital analytics to effectively competing in the marketplace will take place in Austin, Texas, on May 22, at the University of Texas at Austin. "Digital Analytics: Driving High Performance Marketing" starts at 12:30 p.m., hosted by the Digital Analytics Association (DAA).
Digital Analytics Association Reveals 2014 Awards for Excellence Recipients at San Francisco Gala
Last night the Digital Analytics Association (DAA) revealed the recipients - selected from more than 90 nominations - of its fourth annual Awards for Excellence.
Digital Analytics Association Announces Finalists in 2014 Awards for Excellence
The Digital Analytics Association (DAA) has identified the finalists - five in each of five categories -- in its fourth annual Awards for Excellence program, which honors outstanding contributions to the field of digital analytics.
Digital Analytics Association to Host Second Dallas Symposium Discussing the Evolution of Digital Analytics
The Digital Analytics Association (DAA) announced today that it will host its second annual DAA Dallas Symposium at The University of Texas at Dallas campus in Dallas, Texas Thursday, Feb. 20 from 12:30 p.m. to 6 p.m. CST.
Digital Analytics Association to Host Los Angeles Symposium at UCLA
The Digital Analytics Association (DAA) announced today that it will host its third annual Los Angeles Symposium on Tuesday, February 4th on the University of California, Los Angeles (UCLA) campus in the Carnesale Commons.
Call for Nominations: 2014 Digital Analytics Associations Awards for Excellence
The Digital Analytics Association (DAA) is accepting nominations for the 4th Annual DAA Awards for Excellence for outstanding contributions to the digital analytics industry from individuals, companies as well as agencies and vendors, who may also nominate their clients for exceptional analytics work.
Digital Analytics Association to Host New York Symposium on Cutting Big Data Down to Size
The Digital Analytics Association (DAA) announced today that it will host its New York Symposium at The Graduate Center, CUNY on December 4th from 1 p.m. to 6:20 p.m. followed by a networking reception.
Digital Analytics Association to Host San Francisco Symposium at Google Office
The Digital Analytics Association (DAA) announced today the all-star speaker line up at its San Francisco Symposium at the Google office in San Francisco, CA on Tuesday, November 12 from 12:30pm to 5:30pm followed by a cocktail reception.
Digital Analytics Association to Host Seattle Symposium on Creating Great Customer Experiences
The Digital Analytics Association (DAA) announced today that it will host its fourth annual Seattle Symposium at the Microsoft Conference Center in Redmond, WA on Wednesday, November 6th from 9:00am to 4:30pm.
Digital Analytics Association to Host Philadelphia Symposium on Breakthrough Approaches to Data-Informed Storytelling
The Digital Analytics Association (DAA) announced today that it will host its third annual Philly Symposium at the University of Pennsylvania in Philadelphia, PA on Tuesday, October 22nd from 12:30pm to 5:30pm, followed by a cocktail hour.
Digital Analytics Association to Host Chicago Symposium on Optimizing the Customer Experience in an Omnichannel World
The Digital Analytics Association (DAA) announced that it will host its second annual Chicago Symposium at the Mid-America Club in Chicago, IL on Tuesday, September 17th from 12:00 pm to 5:30 pm followed by a cocktail hour.
Blueocean Market Intelligence Joins Digital Analytics Association
Blueocean Market Intelligence announced today it joined the Digital Analytics Association (DAA) as part of its efforts to help shape and advance the digital marketing and digital analytics industries.
Digital Analytics Association Announces 2013 – 2014 Board of Directors
The Digital Analytics Association (DAA) today announced its 2013 - 2014 Board of Directors as a result of a global election held in April/May among the almost 3,000 DAA members.
DAA to Host Inaugural Washington D.C. Symposium on Using Multi-Channel Analytics
The Digital AnalThe Digital Analytics Association (DAA) announced today that it will host its Inaugural Washington, DC Symposium at the Artisphere (Rosslyn Metro) in Arlington, VA on Tuesday, June 4th from 12:00 pm to 5:30 pm followed by networking.
2013 DAA Awards for Excellence Winners Announced
The Digital Analytics Association (DAA), announced today the winners of the 3rd annual DAA Awards for Excellence. All DAA members and non-members were invited to nominate outstanding contributions from individuals, agencies, vendors and practitioners who deserve recognition.
5 questions to Geddy Van Elburg on Digital Analytics and the EU Directive on Data Protection »
The DAA (Digital Analytics Association) has produced a new white paper that provides a comprehensive overview of the key differences on privacy issues between the...
San Francisco Giants’ Yeshayah Goldfarb to Keynote DAA Awards for Excellence Gala »
Wakefield, MA – March 20, 2013 – The DAA (Digital Analytics Association) is pleased to introduce Yeshayah Goldfarb, Director of Minor League Operations/Quantitative Analysis for...
DAA to Host Inaugural Dallas Symposium on Multi-Channel Analytics and Attribution »
WAKEFIELD, MA – (February XX, 2013) – The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), announced that they will host its inaugural...
Digital Analytics Association to Host Austin Symposium on Digital Analytics in the Real World »
WAKEFIELD, MA – (February XX, 2013) – The Digital Analytics Association (DAA), formerly the Web Analytics Association...
Digital Analytics Association to Host Los Angeles Symposium on Examining The Digital Marketing Chall »
WAKEFIELD, MA--(Marketwire - Jan 23, 2013) - The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), announced that it will host its second...