Topics and areas of expertise:

• Data storytelling
• Data visualization
• Analysis best practices

Sushant Ajmani
Head of Digital Analytics Consulting, Nabler
Bangalore, Karnataka, India
9900225079
Sushant.a@nabler.com
www.nabler.com

Topics and areas of expertise:

• Experience Optimization
• Data Governance
• Digital Analytics Implementation

Feras Alhlou
Chief Technology Officer, Cardinal Path
San Jose, California
408-988-0003 ext. 111
feras.alhlou@cardinalpath.com
www.cardinalpath.com/blog 

Topics and areas of expertise:

• Analytics Strategy & Roadmap
• Analytics Culture & Adoption
• Data Integration & Customer 360
• Misconceptions Marketers have about Analytics
• New Realities for Marketers in the Age of Privacy and a Cookieless world

Mai Alowaish
Chief Analytics Officer, Gulf Bank in Kuwait
Cleveland, Ohio
703.980.0441
mai.alowaish@infotrustllc.com
https://www.infotrust.com/

Topics and areas of expertise:

• Digital Marketing Strategy & Analytics
• Mobile App Analytics
• Cross-Platform Implementations
• Ecommerce Analytics
• Analytics for Nonprofits and Fundraising
• Google Analytics 360 and the Google Marketing Platform

Chris Baird
VP of Marketing, ObservePoint
Provo, Utah
801-368-3266
chris@observepoint.com
http://www.observepoint.com

Topics and areas of expertise:

• Web/Data Analytics
• Data Governance
• Data Quality

Michael Bartholow
Director, Enterprise Platforms, Bounteous
Pittsburgh, PA
412-381-5500
michael.bartholow@bounteous.com

Topics and areas of expertise:

• Audience Management
• Paid Search
• Digital Marketing Measurement

Anil Batra
batraonline@gmail.com
http://www.anilbatra.com/site/ and
http://webanalysis.blogspot.com

Topics and areas of expertise:

• Web Analytics
• Digital Analytics
• Digital marketing and Advertising
• Marketing, Media and Campaign Analytics, Attribution and Optimization
• Customer Analytics
• Analytics Strategy & Roadmap
• Building and Developing Analytics Teams, Culture & Adoption
• 1st party and 3rd party data Integration, analysis and insights
• Data infrastructure
• Data Visualization
• A/B Testing/ Experimentation
• Personalization
• Teaching and Training Digital Marketing and Analytics

Mariia Bocheva
Google
Dnipro, Ukraine
+380955297689
mariia.bocheva@gmail.com
https://www.linkedin.com/in/mariia-bocheva/

Topics and areas of expertise:

• Marketing Analytics
• Analytics
• Change Management

Jim Bradley
Digital MarTech Architect, Evolytics
Kansas City, Missouri
(816) 778-7300
jbradley@evolytics.com
https://www.linkedin.com/in/jim-bradley-0471b61/
https://evolytics.com/

Topics and areas of expertise:

• Marketing and Analytics Technology Stack Integration
• Tag Management Implementation and Best Practices
• Building and Leading Analytics and Marketing Technology Teams
• Integrating Invoca Call Tracking into Your Website and Analytics

Jennifer Brett
Head of Americas Insights, Marketing Solutions
New York, New York
212-615-7277
jbrett@linkedin.com
https://www.linkedin.com/in/jennifermbrett/

Topics and areas of expertise:

• Measurement, ROI & Attribution
• Full-Funnel Marketing (From Brand to Demand)
• Humanizing Big Data
• Storytelling with Data
• Building Winning Analytical Teams
• Digital Marketing Analytics
• Digital Advertising

Rachel Brook
Managing Partner, Head of Data & Analytics, MediaCom
New York, New York
Rachel.Brook@mediacom.com
https://www.linkedin.com/in/rachel-brook-1543781/

Topics and areas of expertise:

· Market Research

· Business Analysis

· Optimization

· Digital Strategy

· Business Intelligence

· Consumer Behavior

Steve Carbone
Managing Director, Chief Digital Officer North America, Digital & Investment, MediaCom
New York, New York
Steve.Carbone@mediacom.com
https://www.linkedin.com/in/stevecarbone1/

Topics and areas of expertise:

· Digital Marketing

· Analytics

· Media Planning

· SEM

· Direct Marketing

· Brand Development

· Mobile Marketing

· Creative Strategy

Jason Case
Director, Analytics Implementation at Blast Analytics & Marketing
Lehi, Utah
801.823.1227
jason.case@blastam.com
https://www.blastam.com/jason-case

Topics and areas of expertise:

• Digital Analytics Implementation
• Tag Management Systems
• Data Layers
• Quality Assurance
• Data Governance
• Data Quality

• Marketing
• Marketing Analytics
• Marketing Technology
• Marketing & Communications
• Marketing Strategy
• Branding
• Go To Market positioning

Joe Christopher
VP, Analytics at Blast Analytics & Marketing
Sacramento, California
916-724-6701
jchristopher@blastam.com
Blog

Topics and areas of expertise:

• Data Quality
• GDPR, CCPA, and other privacy laws
• Analytics Strategy and Implementation
• Data Governance
• Customer Data Platforms
• Analytics Maturity & Roadmap
• Measurement Frameworks

Shawn Davis
Sr. Director, Strategy & Analytics, Microsoft.com
Redmond, Washington
shawnd@microsoft.com
https://www.linkedin.com/in/shdavis

Topics and areas of expertise:

• Digital analytics
• Ecommerce
• Direct marketing
• Web analytics
• Segmentation
• Customer acquisition
• Lifetime value modeling
• Digital advertising

Elenora Diniz
Business Analyst Consultant, Speaker, and Teacher
São Paulo, Brazil
(11) 99980-6934
eleonora@eleonoradiniz.com.br

Topics and areas of expertise:

• Framework for Google Analytics Implementation
• Best Practices for Campaigns Parametrization
• Digital Marketing Strategy and Analytics

Eric Feinberg
Vice President, Marketing
Los Angeles, California
https://www.linkedin.com/in/ericfeinberg

Eric Fettman
Director, Cardinal Path
New York, New York
203-300-1029
eric.fettman@cardinalpath.com

Topics and areas of expertise:

• Google Analytics Implementation Best Practices
• Google Analytics Ecommerce Integration
• Behavioral and Constituency-Based Segmentation in Google Analytics
• Google Tag Manager - Best Practices for Migration, Development, and Data Retrieval

Sharon Flynn
Associate Director Data Strategy, Publicis Sapient
Toronto, Ontario 
416-645-1569 
sharon.flynn@publicissapient.com 
 

Topics and areas of expertise:

• Digital Analytics
• Culture Change & Silo Busting
• Digital marketing
• Web analytics
• Business intelligence (BI)

Topics and areas of expertise:

· Digital Transformation

· Innovation

· Audience Management

· Humanizing Big Data

· Storytelling with Data

· Data Ethics and Multicultural Measurement

Ben Gaines
Sr. Product Manager, Adobe Analytics
Lehi, Utah
385-345-1960
begaines@adobe.com
https://blogs.adobe.com/digitalmarketing/author/ben-gaines/

Topics and areas of expertise:

• Data Demonstration
• Customer Analytics
• Data Science
• Mobile
• Governance
• Marketing Attribution

Andrew Garberson
Director of Digital Marketing Strategy, Bounteous
Pittsburgh, PA
412-381-550
garberson@bounteous.com

Topics and areas of expertise:

• Data-Driven Marketing
• Marketing Strategy
• Conversion Optimization

John Glinski
Senior Digital Analyst, Vanguard
Malvern, Pennsylvania
570-590-4166
john_glinski @ vanguard.com

Topics and areas of expertise:

• Digital Measurement Strategy
  - How to develop an effective measurement strategy roadmap for your business
  - Data is not the answer: Exploring why all the dashboards in the world will not change your business
• Marketing Analytics
  - Cross-Channel Analysis
  - Brand Exposure Analysis
  - Campaign Testing & Optimization
• High-Value Advanced Digital Analysis
  - Key Event Visit Scoring
  - Web Experience Content Analysis
  - Internal Search Analysis via Unsupervised Machine Learning Techniques

Adam Greco
Senior Director, Technology Solutions
Search Discovery
Chicago, Illinois
847-948-7965
adam.greco@searchdiscovery.com

Topics and areas of expertise:

• Web Analytics
• B2B Online/Offline Integration
• Voice of Customer (VOC)

Neil Hoyne
Head of Customer Analytics, Google
San Francisco, California
650-253-7031
nhoyne@google.com
google.com

Topics and areas of expertise:

• Attribution
• Analytics
• Google Analytics
• Customer Lifetime Value (CLV)
• Customer Centricity
• Customer Analytics
• Building Relationships with Digital
• Customer Acquisition
• Retention & Development
• Marketing Optimization
• Experimentation
• Site Optimization
• Google AdWords
• DoubleClick

Divya Kaur
Partner, Business Science & Analytics, MediaCom
New York, New York
divya.kaur@mediacom.com
https://www.linkedin.com/in/divyakaur/

Topics and areas of expertise:

· Measurement Strategy and Planning

· Brand Health Measurement

· ROI & Attribution

· Storytelling with Data

· Building Winning Analytical Teams

· Data forward Strategies

Michele Kiss
Senior Partner, Analytics Demystified
San Jose, California
650-690-2805
michele@analyticsdemystified.com
http://michele.analyticsdemystified.com

Topics and areas of expertise:

• Analytics
• Reporting
• People, Process, Technology
• Data Visualization
• Presentation
• Google Analytics
• Adobe Analytics
• Managing Analytics Teams
• Testing & Analytics
• Quantified Self

Noah Omri Levin
Digital Marketing Media Discipline Lead, Search Discovery
Atlanta, GA
404-602-2606
noah.levin@searchdiscovery.com

Topics and areas of expertise:

• How to Effectively Communicate to Non-Data Stakeholders
• How to Enable Digital Marketers to Thrive
• Why You Are Undervaluing Effective Channels & How to Play The Long Game
• How Men Can Enable Women In Digital & Tech
• Do You Need Attribution, MMM or Just Better Testing?
• Digital Marketing 101
• Data Visualization 101
• Data Visualization for Digital Marketing

Managing Director, Clickinsight
Toronto, Ontario, Canada
https://ca.linkedin.com/in/juneli     www.clickinsight.ca

Topics and areas of expertise:

• Getting value from digital analytics
• Data quality and governance matters
• Top 10 (or 5, or 15) must use features of Google Analytics
• Best practices – analytics, testing, communicating, hiring
• Building your digital analytics practice, department, group
• Successful analytics for SMB vs enterprise, sector specific (non-profit, retail, B2B, travel, etc.) or marketing specific (search, email, social, omni-channel, etc)

Topics and areas of expertise:

• Web analytics
• Social analytics
• Mobile analytics
• Personalization
• Data visualization
• Enterprise analytics
• Careers in digital analytics

Ridder Manzanet
Manager – Advisory Services, EY
San Diego, California
619-564-1496
ridder.Manzanet@ey.com

Topics and areas of expertise:

• Analytics Quality Assurance/Data Integrity
• Testing Practice and Strategy
• Marketing Strategy
• Customer Relations/Partnerships
• Troubleshooting and correcting tagging implementation issues

Nishchay Mathur
Product Head (Minerva), Course5i
Redmond, Washington/ Mumbai, India
918588836019
nishchay.mathur@course5i.com
 

Topics and areas of expertise:

• Pricing Analytics
• Value Based Pricing
• Competitive Intelligence

Caitlin McCluskey-Fitch
Manager, Strategy & Analysis, Evolytics
Denver, CO
816.778.7300
cmccluskey@evolytics.com

Topics and areas of expertise:

• Google Analytics 360 and the Google Marketing Platform Stack
• Analytics requirements gathering
• Data visualization, analysis, and reporting

Topics and areas of expertise:

· Digital Transformation

· Innovation

· Managing Change

· Audience Management

· Digital Marketing Measurement

· Measurement, ROI & Attribution

· Humanizing Big Data

· Storytelling with Data

· Building Winning Analytical Teams

· Digital Marketing Analytics

· Digital Advertising

Anees Merchant
Senior Vice President, Course5
Redmond, Washington/ Mumbai, India
512-810-1901
anees.merchant@course5i.com
www.course5i.com

Topics and areas of expertise:

• Setting up Analytics Organizational Structures
• Customer Experience/Digital Experience Management Strategy
• Customer Lifetime Journeys
• Analytics Organizational Culture Management
• Digital Research - New Primary and Secondary Market Research Methods

Karl Moats
Product Marketing Manager, Adobe
New York, New York
917-242-7863
Kmoats@adobe.com

Topics and areas of expertise:

• Big Data
• Customer Analytics
• Videos
• Millenial Trends

John Pestana
Founder, ObservePoint
Provo, Utah
801-368-3266
http://www.observepoint.com

Topics and areas of expertise:

• Web/Data Analytics
• Mobile Analytics
• SASS Companies

Alex Reeder
Senior Partner, Director Data & Platform Strategy, MediaCom
Raleigh, North Carolina
alex.reeder@mediacom.com
https://www.linkedin.com/in/alexreeder/

Topics and areas of expertise:

• Online Advertising
• Media Buying
• Account Management
• Digital Strategy
• Strategic Planning

Anne Wilson
Director, Analytics Enablement, Blue Acorn iCi
Dallas, TX
214-304-5270
anne.saylor@blueacornici.com

Topics and areas of expertise:

• The Data Layer (history, design, how it fits into the implementation process)
• Adobe Analytics
• Google Analytics
• Tag Management
• Metadata management best practices (classifications/custom data import)
• Regular Expressions
• Using the RSiteCatalyst Package to bring Adobe Analytics data in to R
• Using R and Shiny to build an interface to interact with data

Craig Scribner
CEO, Claravine
Orem, Utah
801.836.8507
cscribner@claravine.com
www.claravine.com

Topics and areas of expertise:

• Digital Analytics
• Implementation
• Dashboarding
• Insights
• Quality Assurance
• Entrepreneurship in Digital Analytics

Nate Smith
Senior Product Marketing Manager, Adobe Analytics
Lehi, Utah
385-346-1440
nasmith@adobe.com
https://blogs.adobe.com/digitalmarketing/author/nate-smith/

Topics and areas of expertise:

• Analytics (digital, marketing, customer, mobile)
• Digital Marketing

Tarah Speck
Head of Knowledge Strategy, Adobe Commercial Business
Denver, CO
speck@adobe.com
www.adobe.com

Topics and areas of expertise:

• Sales and marketing alignment
• Building a customer-centric business
• Customer experience development and management
• SaaS marketing strategy
• Digital Transformation

Jasmeet Sraw
Director Client Services, Course5i
San Francisco, California
510-508-0729
jasmeet.sraw@course5i.com

Topics and areas of expertise:

• Data Harmonization and How Can Businesses Leverage It
• Multichannel Commerce as a General Topic for Businesses
• Marketing Analytics and Its Application for Consumer Goods/Retail Industry

Jim Sterne
Co-Founder and Director Emeritus, Digital Analytics Association
Santa Barbara, California
805-403-4075
jsterne@targeting.com
http://www.targeting.com

Topics and areas of expertise:

• Analytics strategy
• Practical online marketing analytics
• Understanding artificial intelligence and machine learning

Tim Trus
Digital Marketing Practice Lead
Search Discovery
Atlanta, Georgia
440-666-0398
tim.trus@searchdiscovery.com
searchdiscovery.com

Topics and areas of expertise:

• All things Digital Marketing
• Paid media operations
• Targeting strategies
• Data based optimization

Josh Wahlstrom
Partner, Global Director Business Science & Analytics at MediaCom
Ann Arbor, Michigan
Joshua.Wahlstrom@mediacom.com
https://www.linkedin.com/in/josh-wahlstrom/

Topics and areas of expertise:

• Analytics
• Media
• Marketing Optimization

Josh West
Sr. Partner, Analytics Demystified
Salt Lake City, Utah
801-822-8099
josh@analyticsdemystified.com
www.analyticsdemystified.com/blog/josh-west

Topics and areas of expertise:

• Tag Management
• Iimplementation
• Custom Development
• APIs
• JavaScript/jQuery

Ken Williams
Senior Analytics Manager, Search Discovery
Atlanta, Georgia
678-451-9856
Ken.Williams@searchdiscovery.com
searchdiscovery.com

Topics and areas of expertise:

• How to prepare for the increasing influence of data science on digital analytics
• Effectively augmenting human intelligence with artificial intelligence

Tim Wilson
Senior Director of Analytics, Search Discovery
Columbus, Ohio
512-431-8502
tim.wilson@searchdiscovery.com
LinkedIn

Topics and areas of expertise:

• Analytics Strategy and Process -- practical tips and frameworks for getting from "we have a lot of data" to "we are efficiently and effectively using the data;" this material is good for analysts and for marketers -- framed and delivered differently depending on the makeup of the audience.
• The Data-Driven Enterprise of the Future -- at the same time that the breadth and depth of data available to companies continues to grow exponentially, the processing power and sophistication of the tools for working with that data also continue to evolve. Organizations can no longer follow "a path to analytics maturity;" they have to pursue multiple paths at once and be clear not only on where each path will take them, but when and where those paths need to be planned to intersect.
• The Evolving Role of the Analyst -- as the breadth and depth of data available to organizations grows, and as the sophistication of analytics tools evolves, the role of the analyst is shifting; I can speak to the past and the future on that front.
• Communication of Analytics Results
• Data Visualization

Joel Wright
Director, Analytics & Experience, Society Consulting, Ernst & Young
Austin, Texas
512-517-8516
joel.wright@ey.com
Topics and areas of expertise:

• Digital Analytics Strategy
• Building Effective Analytics Teams
• Data Governance and Standardization
• A/B Testing & Optimization
• Effective Customer Data Platforms