Event Calendar
The University of British Columbia - Web Analytics for Site Optimization
Date(s): April 5, 2015 - May 3, 2015
Time: All Day
Event Website: https://cstudies.ubc.ca/courses/web-analytics-site-optimization/iv203
Web Analytics for Site Optimization
This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or the Certificate in Web Intelligence.
Learn to define, track, evaluate and optimize websites and other digital offerings to improve visitor conversion goals. Examine information architecture and navigation, content structure, internal page and link strategy, and the optimization of internal website search engines. This course includes a PDF version of The Big Book of Key Performance Indicators by Eric T. Peterson.Note: We recommend taking Introduction to Web Analytics (IV201) prior to this course.
Course topics include:
- understanding the behavioral data often examined in the analytical tool reports
- an introduction to personas
- the concepts of Character Diamonds and Masks, and how these concepts are used to improve on basic persona design
- the fundamentals of visitor activity analysis including visitor, departure and path analysis
- strategies to improving shopping cart abandonment rates
- understanding how web visitors (including search engine crawlers) interact with a website to accomplish their goals including onsite search, search analytics metrics and creating onsite search forms
- identifying components of a website which can be measured and improved
- understanding the behavior of visitors from search
- understanding how to use web analytics for optimizing search engine rankings and conversion
- exploring design for evaluation, compensating for limitations in tracking methods and analytic tools
- understanding technical issues that may affect analysis
- the concept and metrics of recency and apply these concepts to the Visitor Value Model
Standard Fee: $710
Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.
Course Format
The format of this course is 100% online. Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.
The University of British Columbia - Creating and Managing the Analytical Business Culture
Date(s): March 31, 2015 - April 28, 2015
Time: All Day
Event Website: https://cstudies.ubc.ca/courses/creating-managing-analytical-business-culture/iv202
Creating and Managing the Analytical Business Culture
- creating an RFP
- examining the typical sales cycle process
- understanding various models for data collection including quantitative and qualitative data
- characteristics of the Web Analytics Manager position
- establishing a process for requesting reporting and/or analysis
- functional ownership for web analytics data
- incorporating web analytics elements into existing processes
- product roadmap for KPI dashboard
- how reporting drives investigative analysis
- managing downward and upward - promoting the analytics culture
- establishing baselines and creating the impact / pro-forma analysis
San Francisco Chapter Event
Date(s): April 23, 2015
Time: 6:00 PM PST - 8:00 PM PST
Location:
Roe Restaurant
651 Howard Street, San Francisco, CA 94105
Organization Details
Contact Email: info@digitalanalyticsassociation.org
Optimizing your Analytics Career
Panelists:
Rahul Todkar, Intuit
Vidya Subramanian, TIBCO
Jennifer Cooper, Adobe
Cost:
General: $15
Student: $5
Members: Free (students can join the DAA for $39 and also get admission to our annual symposium for free)