Let's Blend Analytics with Marketing !

University of Texas at Dallas’s Marketing Analytics Club (MAC) is a student organization initiated in Fall 2017 at the Naveen Jindal School of Management. At MAC, we are dedicated to providing a bridging platform between industry and academia to students interested in marketing analytics.

Our aim is to help students get a first-hand opportunity to network with industry experts on the latest technologies and best practices in the field of marketing research, customer insights, social media marketing insights, customer relationship management and web analytics. We intend to bring together esteemed faculty, industry experts and students interested in marketing analytics for subject related talks, seminars and competitions and organize discussion forums to provide an enriching experience for future job seekers.

If you want to be a part of an exciting club and network with your peers as well as industry connoisseurs, Marketing Analytics is the club for you! Let’s build a future together.

> To bridge the gap between academia and industry and help students align themselves with the current market needs

> To hold talks by industry experts in the field of marketing web analytics, database marketing and social media marketing

> To host discussion forums on latest trends in marketing analytics and familiarize members to current best practices in the industry

> Help students identify their present skills and build on them in order to strive for a successful career in marketing analytics

> To organize competitions and provide encouragement to learn more by way of awards and rewards

Our vision is to provide valuable industry exposure to students seeking to make a successful career in the field of marketing analytics. We strive to impeccably combine classroom learning and job placement upon graduation through MAC’s core values of focus, discipline and an insatiable desire to learn and grow. We also intend to give back to UTD by helping current students to secure top notch jobs, thereby making our Alma Mater proud.

Events/ Recent Post

Early Bird Registration!

Lifetime registration for $10!.Click now to register!

Valid till 31st August!

A Data Scientist's approach to Marketing

Santosh Ahuja Sr. Director Impiger Technologies

Kicking off with style. Get to know a data scientist's approach to marketing!

Event Info: August-31, 3:30 PM
JSOM 2.804

Visualizing Analytics with IBM

Brad Wheeler and Bablu Chowdhury

Get a first hand experience of analytics with IBM Watson Health at UT Dallas

Event Info: Sept/30, 12:30 PM - 2:00 PM,
JSOM 11.206 (Behind Financial Trading Lab)

Generate Demand using Social elements

Will McInnes

"Find out three ways to utilize social media for demand generation"

"Solve the mystery"

"Discover three ways analytics can help you put the pieces together"

How to ask survey questions of liars and pretenders

Brian Massey

"It's easy enough to use a survey to test out a website or campaign, but how do you know if the answers you get are truthful? Columnist Brian Massey helps you weed out the pretenders among your participants."

Our Volunteers

Prithvi Gude

Phanindra

Mayank Koul

Akhil Chelikani

GaHyun Lee

Campus Ambassador

Jim Tobalt

Campaign Coordinator

Jim Tobalt

Campaign Coordinator

Jim Tobalt

Campaign Coordinator

Jim Tobalt

Campaign Coordinator

Jim Tobalt

Campaign Coordinator

Jim Tobalt

Campaign Coordinator

Jim Tobalt

Campaign Coordinator

Jim Tobalt

Campaign Coordinator

Jim Tobalt

Campaign Coordinator

Jim Tobalt

Campaign Coordinator

Jim Tobalt

Campaign Coordinator

Jim Tobalt

Campaign Coordinator

Jim Tobalt

Campaign Coordinator

Jim Tobalt

Campaign Coordinator

CollegeAmbassadors

This is the bunch of highly charged and passionate college going individuals who are a part of MAC family and are advancing our mission ahead.

Core Team

Rahul Singh

Faculty Advisor

William Heffley

Program Director at Business Analytics UT Dallas.

Founder

Jatin Garg

Jatin Garg, a Data Enthusiast, is a Business Analytics Alumni at UT Dallas. Jatin has worked with Majors like Accenture and Veritas as Data Analayst with focus on big data frameworks, Machine learning. MAC is his brainer baby. He is a passionate writer and loves music.

President

Dr. Supriya Sharma

Supriya has a Doctorate in Marketing from Panjab University, India. She also received her Master’s in Business Administration with a concentration in Marketing. She has 3 years of industry experience in areas like Business Development, Product Training, Channel Management and Strategy Formulation. A Fall 2017 student, she is currently pursuing MS-Business Analytics and hopes to combine her functional as well as practical expertise with advance analytical skills to make a career as a well-rounded marketer. She has interned at Fossil as a Predictive Analytics Intern in summer 2018 and worked on customer churn modeling.

Communications officer

Aditi Mandowara

Treasurer

Manisha Mehra

Technology officer

Ramit Khurana

Events Officer

Foram Gosrani

Events Officer

Saurabh Rawat

Let's Blend Analytics with Marketing !

Events/ Recent Post

Early Bird Registration!

A Data Scientist's approach to Marketing

Visualizing Analytics with IBM

Generate Demand using Social elements

"Solve the mystery"

How to ask survey questions of liars and pretenders

Our Volunteers

CollegeAmbassadors

Core Team

Sign Up!