Self-Assessment

The Digital Analyst Self-Assessment is the ultimate professional development resource for digital analysts. Intuitive and easy to use, the self-assessment asks you to rate yourself against the key defined competencies of successful digital analysts. Once completed, you can see how you measure up in the job market in your current role and for job roles to which you aspire.

The assessment’s gap analysis section allows you to compare your results against your peers across the industry, location, chapter, education level, etc. See more comparisons by updating your DAA Member Profile. The tool aggregates all user responses and profile data into an anonymous data pool. Then, based on your profile and assessment results, the tool compares you with a group of other digital analysts in the same job role.  No individual results are shared, as they are strictly confidential.

Your results will also indicate which competencies you'll want to focus on and the recommended professional development resources available to address your specific needs. Your assessment results will provide you with a clear definition of how to get from where you are to where you want to be. You can use your assessment results to develop a personalized professional development plan using the education resources recommended to you.
The Digital Analyst Self-Assessment is based on the Digital Analyst Competency Framework developed by digital analysts across a broad range of experience and skill levels. The Self-Assessment is one of several professional development resources in development by the DAA based on the Competency Framework.

The tool works in five easy steps:

	Identify your current job role
	Assess your skills within that role
	Review your assessment results and recommended learning resources
	Create your personalized professional development plan
	Explore other careers in digital analytics

Here's how the Self-Assessment can advance your career:

• Document your strengths to management when discussing your performance, career goals, and development needs
• Determine what skills you need to develop to advance to the next level in your career
• Identify resources to fill your skill gap
• Benchmark your assessment results against digital analysts in your job role
• Create a personalized professional development plan to guide your career

The assessment is easy-to-use, confidential, and free to members of DAA.  The Digital Analyst Self-Assessment takes about twenty minutes to complete but varies by the individual; however, you may complete it in more than one sitting.