Jim Novo Award - 2008 Winner

Congratulations to Bobby Hewitt, 2008 winner of the Jim Novo Award of Academic Excellence!

The Digital Analytics Association (DAA) and the University of British Columbia (UBC) Continuing Studies are pleased to announce that Bobby Hewitt, president, owner and director of conversion for Creative Thirst, has been awarded the 2008 Jim Novo Award of Academic Excellence.

Bobby Hewitt graduated in October 2008 from the UBC Award of Achievement in Web Analytics with a grade average of 98%.

As the president, owner and director of conversion for Creative Thirst, an interactive design agency that specializes in driving website visitors to take action to improve clients' conversion rates, Hewitt's interest in enrolling in the UBC program was to support his background in web design and marketing. He also aimed to develop a deeper understanding of the numbers behind the clicks to leverage more effective web design solutions for clients.

"The UBC Web Analytics course work was both insightful and challenging on many levels," said Hewitt of the program. "I was most impressed with the overall approach to web analytics that it provided. The lectures and instructors provided insight from a technical side, a marketing side and even from the point of view of how to create a data-driven company culture, which I hadn't thought of before the course. I also met some great people in several classes that I still keep in touch with through Facebook and Twitter."

For those considering enrolling in the UBC Award of Achievement in Web Analytics program, Hewitt commented, "I highly recommend the program to all marketers and designers. In this day and age it's becoming more and more important to produce measurable results. An understanding of how to interpret meaning from data is quickly becoming a necessary skill."

On behalf of Jim Novo, the Digital Analytics Association and the University of British Columbia Continuing Studies we congratulate Bobby Hewitt on a job well done!