DAA Among Top Performers with Member Engagement

DAA Member Community Recognized

WAKEFIELD, Mass. October19, 2016

The Digital Analytics Association was recently notified by Higher Logic, a leading cloud-based community provider, that the DAA member community (DAA Community) is one of the top performers among their 700+ clients with regard to engagement among users.

DAA’s Engagement Benchmarking Score (EBS) increased 235% from 2014 to 2015.  The year-over-year number of posts went up 83% and DAA Community had 61% more authors contributing.  EBS is also positively influenced by the number of posts made per thread.  EBS scores decrease when threads go without any response.   DAA has performed strongly in all of these categories, resulting in a top score for engagement.

The DAA Community is one of the strongest benefits of DAA membership, as members learn from their peers by posting questions and sharing knowledge and thought leadership.

About the Digital Analytics Association (DAA)

The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.

The DAA was founded as the Web Analytics Association in 2004. The organization has 4,000 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at www.digitalanalyticsassociation.org.