Short Course Certificate Program

DAA is pleased to announce the launch of our new short course certificate programs. These educational opportunities are an effective way to increase your knowledge and personal skill-set in a specific area of learning that will position you to excel in the data analytics industry. DAA short courses are a self-paced, curated study experience that is designed to take an average 3-6 hours to complete, including the knowledge test. In the coming months, DAA will launch various short course programs covering a range of topics chosen by members just like you. Learn more about each course below.

Building a Bridge from Analytics to Data Science

DAA’s unique Building a Bridge from Analytics to Data Science short course is specifically aimed at existing Digital Analysts. It

takes into account that you may not want to become a Data Scientist, but will need to work with (or even manage) Data Scientists, and have a firm understanding of how the roles are differentiated.

We understand that wanting to grow your Data Science skills means many things to many people – better stats knowledge, programmatic data manipulation (data wrangling), modeling etc. This DAA short course will help you understand how Data Science differs from Analytics and decide whether you want to dive deeper into Analytics or go in a Data Science direction.

In Building a Bridge from Analytics to Data Science you will learn:

What Data Science is/Definition of Data Science
How Data Science is different from Analytics
How to get started with Data Science
The statistics requirement
Intro to Data Science languages: R vs Python
Common problems with Data Science
“Ask the Expert” Q & A

At the end of your self-study short course journey, participants will be able to test their knowledge via our multiple-choice knowledge check. Upon successful completion, a certificate from DAA will be conferred.

DAA Members: $49.00
Non-members: $99.00

Click here to purchase Data Science

Segmentation short course

Introducing DAA’s newest short course program on Segmentation, which is ideal for experienced and new industry professionals alike.

Segmentation is a systematic process of creating meaningful subsets of the total population based on predefined factors or attributes. Segmentation allows marketers or the leaders in the decision chain to parse the data on a more granular level.

This short course expertly curates a combination of industry leading information sources together with our recorded, DAA: Ask the Expert Q/A segment that provides deeper insights to relevant questions.

Here’s What You’ll Learn

What Segmentation is
Recognize the pros and cons of Segmentation
Common issues to avoid when creating a customer Segmentation strategy
Market Segmentation challenges
How Segmentation increases sales
Review a number of Segmentation ideas that will provide actionable results
Explore statistical traps to avoid and gain tips to better prepare

DAA Members: $49.00
Non-members: $99.00

Click here to purchase Segmentation

Lead Scoring

Introducing DAA’s third short course program on

Lead Scoring which is ideal for experienced and new industry professionals alike.

Lead Scoring is an effective model that helps companies – in particular marketing, identify prospects which are potentially most valuable. A lead scoring system must be properly set up and used consistently for the best results.

This short course expertly curates a combination of industry leading information sources together with our recorded, DAA: Ask the Expert Q/A segment that provides deeper insights to relevant questions.

Understand the types of lead scoring and the business value
Recognize common challenges when setting up a lead scoring program
Distinguish between implicit and explicit scoring models
Identify advanced lead scoring strategies that include: vertical considerations, score degradation and the feedback loop
Learn the key considerations when it comes to implementation and supporting tools

DAA Members: $49.00
Non-members: $99.00

Click to Begin Self Study

Click here to purchase Lead Scoring

Multivariate Testing

Introducing DAA’s second short course program on Multivariate Testing which is ideal for experienced and new industry professionals alike.

Multivariate testing (MVT) is a way of testing that allows you to evaluate multiple element options simultaneously and measure their interactions with each other, while also identifying which elements have the greatest impact on your desired KPI.

Understand the comparative difference between A/B Testing and MVT
Recognize the pros and cons of each testing method and determine how to choose
Learn about MVT variations and review guidelines to determine your readiness to test
Identify example problems which analysts can solve with MVT
Uncover the types of marketing decisions that can be made with data derived from MVT
Review a number of MVT ideas that will provide actionable results
Obtain a high-level view into 11 MVT analysis techniques
Explore statistical traps to avoid and gain tips to better prepare

At the end of this self-study short course journey, participants will be able to test their knowledge via our multiple choice knowledge check. Upon successful completion, a certificate from DAA will be conferred.

DAA Members: $49.00
Non-members: $99.00

Purchase Multivariate Testing Short Course Certificate

A/B Testing

The DAA education team is proud to present the launch of our A/B Split Testing short course certificate program which is ideal for experienced and new industry professionals alike.

A/B testing is a way to compare two versions of a single variable typically by testing a subject's response to variable A against variable B and determining which of the two variables is more effective. This program expertly weaves together a combination of industry leading information sources with our signature, DAA webinar learning event.

Here’s What You’ll Learn

Understand the importance of A/B testing in digital analytics
Using A/B testing to understand visitor behavior
Identifying the web metrics used to analyze test results
Using statistical methods to analyze test results
Developing a testing strategy
Executing test plans and documenting test results
Developing specialized capabilities (e.g., usability, testing, SEO, modeling, surveys, advanced analytics)
Generating and testing complex hypotheses to either prove or disprove the hypothesis
Reviewing requirements to determine appropriate data collection methods (e.g., events, variables, data sources) to fit within the solution design.

At the end of this certificate journey, participants will be able to test their knowledge via our skills quiz. Upon successful completion, a certificate from DAA will be conferred. Pricing

DAA Members: $49.00
Non-members: $99.00

Not a member? Join or renew your membership today to receive the $50 member discount, and all the other great benefits to DAA membership.

Purchase A/B Testing Short Course Certificate