DAA New York 2018 Speaker Biographies
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Sangah Bae Sangah Bae is a Director of analytics at Neo @ Ogilvy, who has numerous years of experience on marketing analytics. She has experiences on Web, Experiential, Creative, Media analytics across multiple verticals. Sangah holds a Masters of Science degree on Integrated Marketing Communication from Northwestern University. |
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Drew Breunig Drew Breunig leads business application efforts at PlaceIQ, mapping client needs and goals to PlaceIQ’s audience, data and analytics products. Drew aims to make advertising and customer intelligence more effective, insightful and manageable through the use of local intelligence. Drew joined PlaceIQ after spending the better part of a decade crafting brand and media strategies for advertising agencies and their clients, including HP, Glaxo Smith Klein, EA and Boost Mobile. |
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Adam Greco Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Adam has managed the Adobe Analytics programs at the Chicago Mercantile Exchange and Salesforce.com. As one of the founders of the Omniture (now Adobe) Consulting group, Adam managed accounts large and small and helped clients maximize their use of Adobe Analytics technologies directly and indirectly through his extensive blogging. In 2012, in partnership with Adobe, Adam published the first-ever book on Adobe Analytics – The Adobe SiteCatalyst Handbook: An Insider’s Guide. In 2015, Adam was elected to the board of directors of the Digital Analytics Association (DAA) where he now serves as Treasurer. As an employee of Analytics Demystified Adam is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner. Adam is also a Board Advisor at Snowplow Analytics, ISDI Digital, and Alarmduck. |
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Marilee Yorchak As the Executive Director of DAA, Marilee leads a strong staff to serve DAA’s more than 4,250 members worldwide in DAA’s mission to advance the use of data to understand and improve the digital world through professional development and community. Marilee has 30 years of association management experience. Before joining the DAA, she served as Executive Director of the Colorado Chapter of the Business Marketing Association (BMA), where she presided over the organization's growth from 75 to more than 500 members, and previous to BMA, was the Executive Director for the Rocky Mountain Direct Marketing Association. Marilee is a Certified Association Executive (CAE), with a B.S. in Marketing from the University of Colorado-Boulder and a MBA from New Mexico State University. Marilee was named "Communicator of the Year" by BMA Colorado and "Association Professional of the Year" by the Colorado Society of Association Executives, and was awarded a Kleid Fellowship from the Direct Marketing Association during graduate school. She is a frequent speaker/panelist at association executive events, and has served on many boards in her working career as an association executive. |