DAA Washington DC 2018

9:30am

Registration and Networking

10:15am

Welcome Remarks

Emcee: Joe Miscavige
Director, Digital Analytics
Public Broadcasting Service

10:30am

Introduction to Digital Analytics Association

Amy Sample
Senior Director, Consumer Insights & Analysis
PBS and
President
Digital Analytics Association

10:40am

Introduction to Google Data Studio

10:45am

Host Sponsor Remarks

George Washington University

10:55am

Building the Empathy Machine

Evan Nicholson
Senior Director, Experience Optimization
Merkle

Data and Analytics may seem to some as the “death of creativity”; but, this paradigm shift means Creative is more important than ever before. We’ll talk about how to get the Creatives excited about experiences powered by Machine learning and AI, and how to shift to using data and AI as the enabler of richer, more human customer experiences.

11:30am

Panel: Making the Move from In-House to Independent

Have you thought about starting your own analytics practice or consultancy? Hear from three DC-area analysts, and learn the circumstances that led to their decision to strike out on their own. You will hear pros and cons of both sides, as well as tips for success.

Moderator:
Dan Haggerty
Director, Digital Analytics
Public Broadcasting Service

Panelists:
Ben Abbott
Principal Digital Analyst and Founder
Ben Abbott Analytics

Marissa Goldsmith
Founder and Chief Everything
Goldsmith Interactive, LLC

Emily Patterson
Founder
Bee Measure

12:30pm

Lunch and Interactive Networking

Enjoy lunch and a chance to network with digital analytics colleagues and sponsors, followed by interactive roundtable discussions.

1:30pm

Ethical Analytics: Creating Data-Driven Culture

Sam Ruchlewicz
Senior Strategist
Warschawski

This talk will focus on the intersection of business, data and ethics — beginning with the case for creating a data-driven culture then delving into the common pitfalls, ethical issues and flawed processes that undermine that culture. The three take-aways for attendees will be: (1) practical, actionable tactics that can help anyone — from a junior analyst to a c-level executive — uncover if data or the story it purports to support are being manipulated; (2) proven approaches for how organizations can implement a data-driven culture and secure buy-in from stakeholders of all levels; (3) example principles & processes that can be used to support an ethical, data-driven culture.

2:05pm

GDPR Is Coming: How Will It Affect You?

Jeff Herron, Co-Founder and EVP, Beaconfire RED
Sara Hoffman, Digital Analyst and Optimization Lead, Beaconfire RED

Do you have European constituents in your databases? If so, this is the session for you! There are new laws that may apply to your nonprofit called the GDPR (General Data Protection Regulations), which go into effect May 25. And contrary to popular opinion, these laws do apply to US nonprofits if they are collecting data from EU citizens. GDPR is designed to make sure people have control over their personal information and what it is being used for.

Find out what you need to do before May 25!

Learning Objectives

• Understand what these laws mean for your organization
• Identify what you need to do to be compliant
• Understand why it’s not all bad

2:40pm

Closing Remarks and Raffle

Joe Miscavige

3:00pm

Adjourn