DAA Toronto Symposium 2019

A lot has changed and some things have remained the same in the 20 years Adam has been in the #Measure space. Adam will deliver the most important things he has learned including tips around making web analytics successful, creating awesome implementations and career advice for those wanting to advance in web analytics. His industrial-strength observations are sure to make a personal difference to the work you do on a daily basis and for years to come.

Adam Greco
Senior Partner
Analytics Demystified

Marilee Yorchak, CAE
Executive Director
Digital Analytics Association

Savvy marketers know that tying marketing efforts to business goals is the ticket to better decisions and stronger results. As a matter of fact, studies have shown that marketers who link marketing metrics to business results are 3X more likely to hit revenue goals than those who don’t.

The problem is this: Although marketers want effective results, many find themselves faced with barriers to aligning marketing and measurement. A large majority of marketers (61%) struggle to access or integrate the data they need, 22% don’t have the tools or technology they need, and 26% struggle to get buy-in and support from executives.

Join this session to hear firsthand about the path that Kingspan – a European super-brand and global manufacturer of high-performance insulation and building products – took to effectively scale barriers to effective measurement while launching an unfamiliar brand in the U.S. market. You will hear how Kingspan worked with Mower’s analytics team to implement an executive-friendly measurement framework that defined CFO-friendly KPIs upfront, while using data to predict and achieve positive ROI. You’ll leave with a sample measurement framework (a Success Plan) you can take back to your company to achieve similar results.

Mary Owusu
Vice President – Director, Digital Strategy & Analytics
Mower

Join your colleagues for a facilitated, but informal interactive exchange of ideas of various issues and topics in analytics.

As a CRO, you are certainly familiar with everything it takes to get a test out the door. From setting up your tools and tags, to gaining stakeholder buy-in, and most importantly, determining how to act on test outcomes, you expertly balance art and science to make sure your testing program is successful. But how do you cram the life story of each test into a presentation to your product team—or even more challenging—to senior management? In this talk you’ll learn a different approach: the formula for tailoring a results-focused presentation to effectively communicate your message and inspire action from your audience. We’ll discuss culture-shifting techniques to enable your organization to embrace calculated risk, realize the importance of hypothesis driven experimentation, and demonstrate how testing brings you closer to your users.

Valerie Kroll
Optimization Director
Search Discovery

Mix and mingle with your digital analytics peers, and our symposia sponsors. Beer, wine and refreshments will be served.