University Membership

Digital Analytics Cookbook

The Digital Analytics Cookbook is a collection of step-by-step directions on how to do a specific digital analysis process. The "recipes" are contributed by DAA members and only available to members. Members are encouraged to contribute new recipes and digest all the current recipes in the collection! An added benefit of contributing a recipe is that we monitor the most recommended and viewed recipes and invite our authors to present them on Cookbook Webinars.

Thought Leader Conversations

Learn from industry leaders! These conversations are focused on career development, soft skills, and learning how leaders started and grew to the positions they’re in today. Join the live conversation and ask questions or view an on-demand conversation. Thought Leader Conversations are also available in podcast form.

Educational Webinars

Educational webinars provide a variety of hot topics to increase your knowledge and skills. Join a live webinar or view the library of on-demand webinars.

Archived Event Symposia Content

Access to archived Symposia recordings and presentations at your fingertips. If you can’t be there in person, you can still obtain knowledge from our expert speakers. Choose a topic, grab your lunch and learn!

Online Essential Series

An interactive, discussion-based education program, led online by our DAA instructor. There are two workshops that make up the Essentials Series: Fundamentals of Analytics and Applying Digital Analytics. Attendees learn key competencies, knowledge and skills in the areas of data capture and measurement, reporting and forecasting, analytical business culture, site optimization and marketing campaigns.

*University Exclusive - Level 1 receives 1 free course per membership year. Level 2 receives 2 free courses per membership year. Value of $1,050 per course!

Short Course Certificates

Current short course certificates include A/B Testing & Optimization, Multivariate Testing, Lead Scoring, Segmentation, and Building a Bridge from Analytics to Data Science. Member pricing is 50% off the nonmember price ($49 vs $99).

DAA Analytics Academy by Sparkline

DAA has a strategic partnership with Sparkline, offering a 12-module series: DAA Analytics Academy by Sparkline. Upon completion of the series you will earn a certificate as a 21st Century Digital Analyst and a digital badge to post with your social media profile (and in the DAA Community).

Industry Research

DAA’s free white papers contain a wide variety of topics that help guide digital analysts to understand complex strategies, solve problems, and make decisions. Presented by DAA Corporate Members and Sponsors, these papers feature leading industry analysts and cover a variety of hot topics in digital analytics.

Applied Marketing Analytics Journal

Guided by a distinguished, independent Editorial Board, Applied Marketing Analytics publishes detailed Briefings, Case Studies and applied Research to help marketers measure, analyze and improve the effectiveness of their digital marketing initiatives. Each quarterly issue provides detailed, practical articles on innovative strategies, techniques and tools plus the latest best practice and analysis on how marketing analytics can impact and improve your organization’s performance.

DAA OneConference

This is the ONE conference you won’t want to miss! The DAA OneConference features two days of groundbreaking educational sessions, networking opportunities, and the annual Quantie Awards – all happening together at ONE conference.

Chapters

DAA has 16 local chapters (including an affiliate in Germany), and their aim is to hold quarterly events. Members can join a chapter upon registration or update any time. Members can join more than one chapter as well.

Digital Exchange

DAA's Digital Exchange (formerly known as Virtual Symposium) includes the same high-quality speakers offered at our in-person events, and provides attendees with actionable insights to be implemented immediately.

Partner Events

DISCOUNTED

DAA partners with several industry events including Marketing Analytics Summit (formally MEE/eMetrics), DA Hub, Adobe Summit, and more. Check our events calendar for the most up to date partnerships and member discounts. We are always adding more events to the DAA online calendar, and benefits to our members through negotiated discounts.

Onsite Workshops

DISCOUNTED

Let us bring the training to you! We can travel to your location and provide a half-day, full-day, or two-day on-site workshop designed for up to 25 people.

DAA Web Analyst Certification Program

The Digital Analytics Association (DAA) Web Analyst Certification Program™ is a voluntary certification program. The CWA program provides a mechanism for individuals to obtain professional recognition after demonstrating their knowledge of and competency within the web analytics industry. Upon meeting DAA's required education, experience, and examination requirements, a certificate and digital badge is conferred, along with the ability to list CWA as a credential.

*University Exclusive – Level 1 receives 2 free seats per membership year. Level 2 receives 4 free seats per membership year. Value of $649 per certification seat!

Job Board & Resume Repository

DAA has a robust Career Center, where you can not only post jobs, but search and view a resume bank of analytics job seekers. Students can create profiles for their resume and begin their search before they graduate.

*University Exclusive – you receive unlimited free basic job postings and 20% off enhancements

Career Fair

DAA hosts Career Fairs and Universities receive discounted exhibitor booths, to help you find new students looking for higher education.

Competency Framework

The Digital Analyst Competency Framework is the first-of-its-kind industry reference. It defines the necessary knowledge and skills for digital analysts and provides a career path by defining the job tasks spanning entry to advanced level professionals.

*University Exclusive – download this report for free, (individual and non-members pay a fee)

Job Descriptions

Based on the Digital Analyst Competencies, this report provides detailed job descriptions for three levels of the digital analytics profession from entry-level to advanced senior-level positions. Also included are career tracks that provide plans for progressing from one level to the next.

*University Exclusive – download for free, (individual and non-members pay a fee.)

Digital Analytics Industry Compensation Report

The 2016 Digital Analytics Industry Compensation Report is based on data submitted by more than 730 digital analytics professionals in November 2016.

*University Exclusive – download for free, (individual and non-members pay a fee).

Digital Analyst Self-Assessment

The Digital Analyst Self-Assessment is the ultimate professional development resource for digital analysts. Intuitive and easy-to-use, the self-assessment asks you to rate yourself against the key defined competencies of successful digital analysts. Once completed, you can see how you measure up in the job market in your current role and for job roles to which you aspire.

Member Forum/Online Community

Be visible through the blog posts, share your knowledge and best practices in discussion forums, or post your own questions to your fellow digital analysts.

Women in Analytics (WiA)

A community open to all DAA members who are interested in supporting gender equality within the profession and helping female analysts thrive. The WiA Mission is to provide education, advocacy, and influence in order to increase understanding and activate resolution of issues facing women in analytics.

WiA Mentoring Program

The program is open to members only. Originally this was launched by WiA and was for women only, now this is open to all members. This unique online networking and career development resource will help you find, connect, and share experiences with others. Your mentor or mentee can be in the same city or on the other side of the world. Learn more about the program and read the FAQ.

Quantie Awards

The Quantie Awards (formerly the Awards for Excellence) are our industry’s way of recognizing the best and brightest individuals, teams and companies in the industry. The Quanties are the most relevant and important awards for the digital analytics industry.

Executive Forum

The Executive Forum (EF) is a peer group of analytics leaders in their respective organizations, representing their organization’s corporate membership in DAA. The group focuses on defining common challenges and topics of interest across the EF participants to create discussion and sharing of ideas and practices among the participants. This group is only open to Corporate and University level memberships.

Speakers Bureau

DAA often gets requests from outside groups and chapters for speakers. This is a great way to showcase thought leadership from your company by being listed.

White Paper Sharing

DAA's free white papers contain a wide variety of topics that help guide digital analysts to understand complex strategies, solve problems, and make decisions. Presented by DAA Sponsors and Corporate Members, these papers feature leading industry analysts and cover a variety of hot topics in digital analytics.

Logo & Description on DAA’s University Member Page

Your university and logo will be added to the University Member listing, along with a link to your site.

Event Calendar Listings

As a university member, you can promote your events on the DAA calendar.

Sponsorships

Being a university member means you save on sponsorship packages. Learn more about our opportunities ranging from in-person symposia and the DAA OneConference, to online webinars, co-branded content, website ads and direct messaging to our community.